Selling through the channel is the most profitable when your product can easily move through. Keep the product streamlined. One way to do ensure that the product is streamlined is to simulate how the product will pass through the channel.

Start with how the reseller or distributor will order the product:

• Will they be stocking the product?
• How much will they order at once?
• Is there a time component to the product?

Review how it will be shipped:

• How is the product packaged?
• What information does the reseller or distributor need to have on the packaging?
• Will the product be drop-shipped to the end customer?

With each point, check to see if their systems can easily handle and pass the product through.