Managing an indirect sales channel is not the same as managing a direct one. That’s where we can help!

Every business has sales targets. To grow more quickly than possible with internal staff, many put their products into the widespread network of distributors and resellers, effectively adding them to their sales organization.

Step 1: Defining your channel program
We’ll help you create a channel program, detailing all the benefits and requirements of being
a reseller, or help you revitalize your existing channel.

Step 2: Creating the sales materials your resellers will need
We’ll create a compelling value proposition and sales materials that your resellers will use with their customers.

Step 3: Recruiting resellers
We’ll help you create a list of targeted resellers, and engage them with the goal of signing them.

Step 4: ‘Onboarding’ the resellers
Once the legal documents are signed, we’ll work with the reseller engage their sales reps, train them about your product, and drive the initial engagements with their customers.

Step 4: Relationship building
The most valuable thing you can provide a reseller with is help to generate warm leads to get them started. We’ll work with the resellers and your marketing team to develop programs for lead generation.

Step 5: Measurement of Effectiveness
Account reviews and dashboards to track revenue and deal registration will provide feedback about the effectiveness of the channel. Working with your CRM administrator, we’ll ensure you have the information you need at a glance.