{"id":4,"date":"2014-02-02T16:55:49","date_gmt":"2014-02-02T16:55:49","guid":{"rendered":"http:\/\/caroleamos.com\/?page_id=4"},"modified":"2014-05-16T11:19:38","modified_gmt":"2014-05-16T18:19:38","slug":"about","status":"publish","type":"page","link":"http:\/\/caroleamos.com\/?page_id=4","title":{"rendered":"About"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"attachment_52\" style=\"width: 245px\" class=\"wp-caption alignright\"><a href=\"http:\/\/caroleamos.com\/wp-content\/uploads\/2014\/02\/images5UZIKBRP.jpg\"><img aria-describedby=\"caption-attachment-52\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-52\" src=\"http:\/\/caroleamos.com\/wp-content\/uploads\/2014\/02\/images5UZIKBRP.jpg\" alt=\"Channel Savvy\" width=\"235\" height=\"214\" \/><\/a><p id=\"caption-attachment-52\" class=\"wp-caption-text\">Channel Savvy<\/p><\/div>\n<p><span style=\"font-family: Verdana;\">Carole Amos specializes in channel marketing and sales operations (with a minor in product marketing). She has over 20 years of experience marketing and launching high-tech products and services into the channel in the U.S. and international markets.\u00a0<\/span><\/p>\n<p><b><span style=\"font-family: Verdana;\">Carole\u2019s successes have included:\u00a0<\/span><\/b><\/p>\n<ul>\n<li>Creating and managing channel marketing programs including partnership benefits and requirements, partner recruitment, joint lead generation, pricing strategy, public relations, sales collateral, marketing communications, product packaging, localization, and industry events.<\/li>\n<li>Managing the launch of IronKey products to the channel, capturing 18% market share in the first year of channel sales. Developing the Partner Program, implementing promotions, media plan, roll-out plan and collateral to jump start and increase sales.<\/li>\n<li>Revitalizing the channel program for VSS Monitoring, onboarding 30 new resellers in 3 months. Follow-on lead generation programs, lead nurturing, sales and technical training engaged the partners in joint success.<\/li>\n<li>Enabling sales force to rapidly learn and sell new software application to propel manufacturers and distributors into e-commerce. Development of sales guide, detailing benefits of the new products and strategic messages. Provided user personas for each type of customer.<\/li>\n<li>Defining, implementing and managing the marketing strategy and execution of Live Capital\u2019s credit management software. Transitioned company strategy and product definition from a focus on B2C to a highly scalable, cost-effective Enterprise Software-as-a-Service (SaaS) solution.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Carole Amos specializes in channel marketing and sales operations (with a minor in product marketing). She has over 20 years of experience marketing and launching high-tech products and services into the channel in the U.S. and international markets.\u00a0 Carole\u2019s successes have included:\u00a0 Creating and managing channel marketing programs including partnership benefits and requirements, partner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/caroleamos.com\/index.php?rest_route=\/wp\/v2\/pages\/4"}],"collection":[{"href":"http:\/\/caroleamos.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/caroleamos.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/caroleamos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/caroleamos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4"}],"version-history":[{"count":4,"href":"http:\/\/caroleamos.com\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions"}],"predecessor-version":[{"id":76,"href":"http:\/\/caroleamos.com\/index.php?rest_route=\/wp\/v2\/pages\/4\/revisions\/76"}],"wp:attachment":[{"href":"http:\/\/caroleamos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}